How We Transformed an Auckland Law Firm's Online Presence
From struggling to compete online to dominating Auckland legal search results. A complete SEO and AEO transformation delivering measurable business growth.
The Challenge
A well-established Auckland law firm specializing in family law and property transactions was losing market share to newer, more digitally-savvy competitors. Despite 20+ years of excellent service, they were invisible online.
Initial Problems:
- • Ranking on page 3-4 for target keywords
- • Outdated website with poor mobile experience
- • No presence in Google AI Overviews
- • Competitors dominating "lawyer Auckland" searches
- • Only 2-3 online inquiries per month
Business Impact:
- • 60% of new clients going to competitors
- • Declining referral rates
- • Younger demographics not finding them
- • Revenue plateau despite market growth
- • Partners considering retirement
Our Strategic Approach
Phase 1: Foundation & Technical SEO
Complete Website Overhaul
Modern, mobile-first design optimized for legal services with clear conversion paths.
Technical SEO Optimization
Fixed site speed, implemented schema markup, optimized Core Web Vitals.
Local SEO Foundation
Optimized Google My Business, built local citations, targeted Auckland-specific keywords.
Key Metrics - Month 3:
Key Metrics - Month 6:
Phase 2: Content & AEO Domination
Answer Engine Optimization
Structured content to dominate Google AI Overviews for legal questions.
Authority Content Creation
Comprehensive legal guides targeting high-value Auckland search queries.
Local Authority Building
Partnerships with Auckland business networks and legal associations.
Results Timeline
Month 1-2
Technical foundation and site optimization
Month 3-4
Content strategy and local SEO implementation
Month 5-6
AEO optimization and authority building
Month 6+
Sustained growth and market domination
"FlowMedia didn't just improve our SEO—they transformed our entire business. We went from considering retirement to expanding our team. The results speak for themselves."
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